I wrote a dissertation about inherited privilege,consent and branding. It was supposed to be about curriculum. It was a feminist paper, so I was deep in thinking about power structures based on difference, such as based on a daddy claiming you.
Brand as a marketing shorthand. Brand as a patronymic last name. Brand as a literal scar burned into flesh. Self-branding, enhancing one's brand, monetizing one's brand.
It was inspired by many things which were around me:
1) Game of Thrones structures of battles for houses based on legitimate and illegetimate male heirs.
2) The #metoo movement and recognition of how far organizations will go to protect the brand's value, including silencing victims' complaints, gaslighting, celebrating the perpetrator's successes.
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